NON-PROFIT REBRANDING

This project was mainly focused on rebranding a non-profit organization. From recreating the logo to redesigning the image of the coffee shop and giving it a different feel. Considering the organization’s purpose, which is suicide prevention, I wanted to create a calm and breathable look to the brand that almost makes the person feel relaxed. I also wanted to incorporate a modern design where simplicity can go hand in hand with the purpose of the organization.